Tuesday, May 5, 2015

"Out of the Box": 10 of Our Best-Kept Secrets

It's a pizza box, 4 plates and a storage container. Oh my! 

Friends of GreenBox all know and love our eco-friendly "genius pizza box" (the one that's changing the world, one pizza box at a time ☺), but we're betting even our biggest fans will learn a little something today. 

So, since we just feasted on a large pie and we're feelin' good (and in a partial food coma) we thought we'd share some of our best-kept secrets. It's time we let them out of the box, dontcha think?

Here goes nothin'!

1. Even celebrities love the GreenBox. Back in 2009, A-list actor and Twitter aficionado Ashton Kutcher tweeted about our product with one simple word: "Smart." For a young start-up, the moment was huge. Six years later and we still brag about it to our friends. 

2. The GreenBox wasn't a gift from the Gods. It was actually invented by our co-founder, William Walsh, back in college. Living in a frat house left a lot to be desired (including clean dishes), so Will began tearing pizza box tops into plates. One X-acto knife and 100 pizza boxes later, Will came up with a use for the bottom of the box, too: a compact storage container for leftovers. It was then and there that the GreenBox design was born. 

3. The GreenBox may be American-made, but it's available to pizzerias all over the globe. In fact, the GreenBox is making waves "down under" through our partner in Australia (heck yeah, mate!), as well as in Central America, the Middle East and, in coming months, Europe! We just couldn't keep this game-changer to ourselves. ☺ 

4. In 2009, GreenBox was founded by three best friends - and today, we are infinitely proud to call one of those founders our President. Jennifer Wright-Laracy left her stable finance job behind to pursue her dream of entrepreneurship (and pizza obsession). Her story was recently spotlighted on CNBC's "Escaping the Cube." How's that for an awesome leader?

5. Our GreenBox demo video currently boasts over 5.6 million views. That's five times the number of people living in the state of Rhode Island. Just let that soak in for a minute. 

6. The GreenBox was named one of Time Magazine's Best Inventions of 2009. Check out GreenBox creator Will Walsh spotlighted in all his pizza-loving glory. This photo will hang on our wall for years to come, and we couldn't be prouder.

7. Arturo's Pizzeria in Maplewood, NJ and the Big Apple's Pizza by Certe were the first users of the GreenBox - and have both stayed loyal to us from the beginning. Their unwavering faith in our product has helped make GreenBox the new standard of pizza boxes. How lucky are we? 

8. Following a nomination by Whole Foods, the GreenBox was the winner of the Responsible Packaging Award in 2010 (psst: The GreenBox is in half of the Whole Foods' across the U.S.). 

9. We've met some cool people along the way. After being selected by Wharton as one of the "Top 25 Most Promising Start-ups," we were lucky enough to snap this photo with CNBC Host Donny Deutsch at the award ceremony. Don't worry - we made sure to reel him into the GreenBox fan club.

10. We've made the media rounds. In 2014, we were in the hands of Rachael Ray, on set of The Chew, and spotlighted by Today.com, The Huffington Post, the LA Times, BuzzFeed and more (really - the list is crazy long). Then, just a few months ago - the GreenBox was featured on ABC's "Shark Tank" and CNBC's "Power Lunch." It's been one heck of a whirlwind, and we're thrilled to have you along for the ride.