Bohemian Dreamin'

Driving through the northwest hills of Connecticut, a quaint and colorful little place caught my eye. Decked out in Christmas lights (it was August), painted top to bottom in bright, sunny hues, and covered in weathered shingles behind a rainbow of flower boxes, the warm "welcome" sign and open doorway had me feeling like home. I veered off my path and pulled right in to the old, dirt drive.

Stepping onto the creaky, wooden deck, the aroma of freshly-charred pie filled the sticky summer air. I had stumbled upon Litchfield's well-loved Bohemian Pizza, and it just happened to be lunchtime. I was there to stay.

80's record sleeves lined the walls, peanut shells crunched beneath my feet, and strings of old-fashioned lights gave the space a soft, cozy glow. My eyes met a soul-filling sign: "Loved you yesterday. Love you still. Always Have. Always will." There was a country-playing jukebox, a bar full of locals and genuine smiles from the staff. This is the kind of spot you don't forget... and you wouldn't want to.

I cozied up at the only free spot at the bar, and was greeted by an older, blue-eyed gentleman. "Want some pizza?" he asked. "I've got plenty, it'll go to waste." As I was politely declining, he slid his box full of pie on over to me. My eyes lit up. To my utter delight, it was the GreenBox...and I couldn't contain my excitement.

Next thing I knew, a small crowd formed as I was breaking down our beloved GreenBox. Ooh's and aah's were plenty, and I could feel myself beaming with pride. The owner eventually joined us, exclaiming how the GreenBox has been the "perfect fit" for Bohemian Pizza. He gave me a hug, and thanked me. I couldn't help but think...this is what it's all about. 

I eventually helped myself to a few slices of the man's "HamBurglar" pie, hopped in my car and drove off through the rolling hills of my hometown. GreenBox in hand, always.

Ecovention, LLC Announces Launch of PERFORMANCE Foodservice/ROMA Food’s Multifunctional “Serve & Store” Pizza Box

In partnership with manufacturing partners Pratt Industries and Smurfit-Stone Container Corporation (NYSE: SSCC), Ecovention, LLC is pleased to announce the launch of the ROMA “Serve & Store” pizza box.  Available exclusively through PERFORMANCE Foodservice/ROMA Food, the ROMA “Serve & Store” is based on Ecovention’s patented GreenBox technology.  Easy to assemble, the ROMA “Serve & Store” breaks down into plates and a smaller container for leftovers, eliminating the need for disposable plates and ancillary storage materials like aluminum foil and plastic wrap.  The technology elevates take-out pizza to a new level of convenience and creates an effective source of differentiation for pizzerias, restaurants and chains.

The technology utilized by the ROMA Food “Serve & Store” has already received an enthusiastic response from both restaurants and consumers after being placed in the spotlight by Ashton Kutcher via a ‘tweet’ to his Twitter followers.  Since then, it has been the subject of various news segments and newspaper articles, has been featured in hundreds of internet blogs and has been the talk of social networking sites around the world.  The Company’s demonstration video for the GreenBox technology has already garnered over 1 million views on YouTube.

Ecovention, LLC is a design, licensing, manufacturing and subcontract management firm dedicated to improving outmoded, outdated and wasteful food packaging. 

PERFORMANCE Foodservice/ROMA Food, part of the PERFORMANCE Food Group family of distributors, specializes in broadline distribution and Italian and Italian-American food products, and services pizzerias and restaurants throughout the US.

Pratt Industries is the industry’s leading manufacturer of 100% recycled containerboard, corrugated packaging and display solutions in the US.  The company employs more than 3,500 highly skilled “green-collar” employees dedicated to the environment and sustainability.

Smurfit-Stone Container Corporation is one of the industry’s leading integrated containerboard and corrugated packaging producers and one of the world’s largest paper recyclers.  The company is a member of the Sustainable Forestry Initiative® and conducts its business in compliance with the environmental, health and safety principles of the American Forest & Paper Association.