Thursday, April 14, 2011
Whole Foods GreenBox Part of Brand Packaging's Sustainable Design Gallery
In its April edition every year, Brand Packaging Magazine gives mention to a short list of brands that are "making their mark on the ever-evolving path toward sustainable package design" and which are "thoughtfully incorporating their equities and the needs of consumers into their environmental efforts". Always a top-of-mind-brand when it comes to such criteria, Whole Foods Markets was deservedly, and not surprisingly, included in Brand Packaging magazine's round-up of sustainable packaging solutions. It was, however, the package behind the the organic grocer's mention that got us folks here at Ecovention, LLC quite excited. Yep, you guessed it - it was the GreenBox that caught the attention of Brand Packaging Magazine, and we couldn't be prouder.
As Brand Packaging Magazine explains so eloquently: "By using 100 percent recycled material, rather than virgin or a mixture of recycled and virgin fiber, the box generates profound environmental benefits: Data from the US Environmental Protection Agency shows that recycling one ton of paper saves three cubic yards of landfill, 4,100 kilowatt hours of electricity, 7,000 gallons of water and 17 mature trees."..."The package also reduces waste by eliminating the need for disposable or ceramic plates, as well as food wrap or foil for leftovers — and it can be recycled or composted in communities with appropriate commercial facilities." We couldn't have said it better ourselves.
So take a few minutes to peruse the simple, elegant GreenBox and the other ingenious packaging designs it is keeping company with in the latest edition of Brand Packaging Magazine (in print or online)... and enjoy a brick oven pizza from Whole Foods while you're at it.
Labels: 100% Recycled, Alec Baldwin, Brand Packaging Magazine, Carbon Footprint, Environmentally Friendly, Green, GreenBox, Jennifer Wright, Pizza, pizza box, Pratt, Recycling, Slice, SmartBox, Sustainable, Whole Foods, william walsh, YouTube