GreenBox Video Bar


Friday, October 9, 2015

It's All About The Dough

A-Town is the name, Neapolitan is the game. At this Denver destination, fresh is the first ingredient - and quality is key. 

A smoked-wood aroma fills the walls of this Aurora hotspot, where the crust is crispy and the beer is Colorado craft. A 5,000-pound, Italian-made Stefano Ferrara oven is the focal point of the space, where A-Town’s 12” pies are baked in less than two minutes – and in a scorching 700 degrees. 

It’s “pizza born from fire,” alright. And customers are lovin’ it.

One Yelp reviewer couldn’t have put it better: "I went here on a first date today... I really liked A-Town, maybe even more than the guy.”

The secret to A-Town’s sizzling success is in the dough, prepared in-house daily and made from aged Italian flour. The addition of Sweet San Marzano tomatoes and hand-stretched mozzarella doesn’t hurt, either. ☺ 

Like their wood-fired pizza, A-Town’s menu is anything but ordinary. Kick off the night with an order of A-Town poppers: light and airy dough balls stuffed with pancetta, jalapeƱos, cream cheese and garlic oil. 

For the main course, “Gray Grandma,” “Bix Tex” and “Maui Wowi” are just a few of their signature pies (they have over 30!), with “The Bookie” being a fan-favorite. Topped with olive oil, garlic, mozzarella, onion, artichoke, green olives and prosciutto, word is that this best-seller is named after the A-Town accountant. In fact, we’d even bet you on it. 

In the mood for a sweet treat? A-Town’s “Hailey Girl” hits the spot. You just can’t go wrong with toasted pizza crust filled with honey and sprinkled with cinnamon and sugar. And, for all you nutella lovers, the Nutty Isaac can't be beat. Gotta love that hazelnut goodness! 

To say we’re flattered to call A-Town GreenBox users is an understatement (just look at that custom box!). It’s been about a week since we've officially welcomed them as members of the GreenBox family, but we are already proud to call them friends. 

Wednesday, September 30, 2015

Say "Cheese"!

Crust is the canvas, and meat is the medium. In the world of pizza portraits, your favorite celebrity has never looked so... cheesy.

With only a few simple ingredients, pizza artists across the globe are transforming pepperoni pies into “pizza perfect” strokes of genius. From Glasgow, Scotland to Cabo Rojo, Puerto Rico, top pizzaiolos are rapidly sculpting their way into the craft of pizza art. 

We like to think of it as deep-dish design. ☺

Bella Napoli owner and Italian chef Domenico Crolla is the best-known master of pizza portraiture, using just cheese and sauce to re-create some of the most famous faces. His fashionista pizzas have earned him a cult following – with fans frenzying over his crusty creations. Rihanna, Beyonce and Cristiano Ronaldo have all personally thanked Crollo for his delicious depictions. 

Truthfully, we’d take the pizza version of Kim Kardashian over the real thing any day. 


But Crolla isn’t the only one mastering the mozzarella montage. Wilhelm Rodriguez, chef at Papa’s Pizza in Cabo Rojo, Puerto Rico is notorious for his recreations of some of the most iconic faces. Steve Jobs, Miley Cyrus (along with her massive tongue), and even Freddy Kreuger have “made the cut”. Today, Papa’s Pizza has more than 50k Facebook followers... all anxious to see what saucy smile he decides to slice up next. 

In the realm of pizza art, playing with your food has never been more on-trend. Care to take a bite?

Tuesday, September 8, 2015

Green Geekin'

Between our affinity for fresh basil and our passion for Mother Earth, the GreenBox team eats, sleeps & breathes “green” – and we wouldn’t have it otherwise.

Our obsession with eco-friendly products & out-of-the-box ideas is no exception. We’re constantly trolling the web for standout designs to incorporate into our green-loving lives, and today we thought we’d share a few of our favorites with you.

Come on, guys. Geek out green with us. 

1. Grove Labs

“No watering, no weeding, less harvesting.” That’s the motto of Grove Labs: creators of the year-round indoor garden. Through their intuitive ecosystem design, these guys have brought farm-fresh produce to a whole new level. Grove’s sleek, refrigerator style unit grows your favorite fruits and veggies all year long – and all you’ve got to do is feed a few fish to help make it happen. We’ve arrived at the future of food... on your mark, get set, grow!

2. Miito

It might be a cool 94 degrees in NYC today, but that won’t stop the dedicated tea drinkers here at GreenBox HQ. You’d be hard-pressed to find our beloved tea kettle silent, as we’re typically fighting (nicely) over who is next in line to boil. Tea is comforting, okay? Don’t judge us. Anyway, this is just one more reason we love Miito: an innovative company that has put a sustainable spin on the modern-day kettle. By replacing an electric kettle with a Miito, the United Kingdom alone would save more than 85 million liters of water every year. Now that’s a lot of Earl Grey. ☺

3. WikiPearls

Peace out, packaging. WikiFoods is in town. Inspired by nature (wahoo!), WikiFoods, Inc. is revolutionizing the way food is experienced. One by one, they’re replacing wasteful packaging of old with “WikiFood technology”: an edible “skin” designed as a protective coating for your favorite food and beverages.

Ice cream? You got it. Fruits and veggies? No problem! And the best part? WikiPearls are bite-sized, portable & package-free. The company has even teamed up with Stonyfield Farms to create “Frozen Yogurt Pearls”: chocolate frozen yogurt surrounded by peach, coconut or strawberry-flavored WikiPearls. Never has it been more fun to play with your food. 

4. Ecovative

We’ve all fell victim to packing peanuts. You know, those horrendous little styrofoam puffs that never fail to come pouring out of a newly-opened package. Oh, and forget cleaning them up...those suckers will be EVERYWHERE. Enter Ecovative: a biomaterials company providing sustainable alternatives to wasteful packaging (and keeping the peanuts far, far away). 

In short, Ecovative combines plant-based farm waste with fungal matter, creating one-of-a-kind “mushroom material” as an all-natural substitute that imitates plastic. They call it “disruptive technology,” and their eventual goal is to displace plastics all over the world. Welcome to the mushroom age. 

What eco idea gets you geeking out?

Monday, August 31, 2015

Pizza Power by the Hour

In America today, we’re facing a harsh reality: 1 in 6 of us struggle to get enough to eat, and in 2014 – 16 million children went hungry. 

New York City is no exception to this sad truth. According to the NYC Coalition Against Hunger, 1.4 million New Yorkers - including nearly one in four of the city's children - live in households that lack sufficient food.

Enter Slice Out Hunger: a citywide event helping to break the cycle of hunger since 2009. One day per year, the city’s top pizzerias unite for $1 slice night, with 100% of proceeds benefiting the Food Bank for New York City. Each dollar spent funds five meals for New Yorkers in need.  

The 2015 event will be held on October 7th at 6pm, with The Lower Hall @ 155 Sullivan Street bustling with some of the biggest names in pizza. With 50 top-notch pizzerias & over 1,200 pizza-obsessed New Yorkers ready to chow down, it’s the biggest pizza party of the year...lasting till the pie runs dry. 

Created by our friend Scott Wiener (and the only person as obsessed with pizza as we are), Slice Out Hunger has become a city staple – and one we’ve been proud to sponsor for the last six years. In 2014, the event raked in over $30,000 for charity in just three hours. 

Having donated over $70,000 since their launch, Slice Out Hunger’s purpose holds steadfast and true: fighting hunger in America through a collective obsession with pizza. Today, the event has inspired other cities to do the same - and we’re humbled to be a part of it.

Doing good while eating well, all under one roof. That’s our kind of celebration. 

Let’s all come together and share the pizza love with those who need it most – because nothing unites us quite like New York pie & one heck of a good cause.

“It’s important to remember that you can create something out of nothing. A lot of people have a fun idea, but are afraid to take the first step. I took a baby step, kept pushing, and now it’s become something bigger than I could ever have imagined.” 

–Scott Wiener, Pizza Leader