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Tuesday, May 5, 2015

"Out of the Box": 10 of Our Best-Kept Secrets

It's a pizza box, 4 plates and a storage container. Oh my! 

Friends of GreenBox all know and love our eco-friendly "genius pizza box" (the one that's changing the world, one pizza box at a time ☺), but we're betting even our biggest fans will learn a little something today. 

So, since we just feasted on a large pie and we're feelin' good (and in a partial food coma) we thought we'd share some of our best-kept secrets. It's time we let them out of the box, dontcha think?

Here goes nothin'!

1. Even celebrities love the GreenBox. Back in 2009, A-list actor and Twitter aficionado Ashton Kutcher tweeted about our product with one simple word: "Smart." For a young start-up, the moment was huge. Six years later and we still brag about it to our friends. 


2. The GreenBox wasn't a gift from the Gods. It was actually invented by our co-founder, William Walsh, back in college. Living in a frat house left a lot to be desired (including clean dishes), so Will began tearing pizza box tops into plates. One X-acto knife and 100 pizza boxes later, Will came up with a use for the bottom of the box, too: a compact storage container for leftovers. It was then and there that the GreenBox design was born. 

3. The GreenBox may be American-made, but it's available to pizzerias all over the globe. In fact, the GreenBox is making waves "down under" through our partner in Australia (heck yeah, mate!), as well as in Central America, the Middle East and, in coming months, Europe! We just couldn't keep this game-changer to ourselves. ☺ 


4. In 2009, GreenBox was founded by three best friends - and today, we are infinitely proud to call one of those founders our President. Jennifer Wright-Laracy left her stable finance job behind to pursue her dream of entrepreneurship (and pizza obsession). Her story was recently spotlighted on CNBC's "Escaping the Cube." How's that for an awesome leader?


5. Our GreenBox demo video currently boasts over 5.6 million views. That's five times the number of people living in the state of Rhode Island. Just let that soak in for a minute. 

6. The GreenBox was named one of Time Magazine's Best Inventions of 2009. Check out GreenBox creator Will Walsh spotlighted in all his pizza-loving glory. This photo will hang on our wall for years to come, and we couldn't be prouder.

7. Arturo's Pizzeria in Maplewood, NJ and the Big Apple's Pizza by Certe were the first users of the GreenBox - and have both stayed loyal to us from the beginning. Their unwavering faith in our product has helped make GreenBox the new standard of pizza boxes. How lucky are we? 

8. Following a nomination by Whole Foods, the GreenBox was the winner of the Responsible Packaging Award in 2010 (psst: The GreenBox is in half of the Whole Foods' across the U.S.). 


9. We've met some cool people along the way. After being selected by Wharton as one of the "Top 25 Most Promising Start-ups," we were lucky enough to snap this photo with CNBC Host Donny Deutsch at the award ceremony. Don't worry - we made sure to reel him into the GreenBox fan club.


10. We've made the media rounds. In 2014, we were in the hands of Rachael Ray, on set of The Chew, and spotlighted by Today.com, The Huffington Post, the LA Times, BuzzFeed and more (really - the list is crazy long). Then, just a few months ago - the GreenBox was featured on ABC's "Shark Tank" and CNBC's "Power Lunch." It's been one heck of a whirlwind, and we're thrilled to have you along for the ride. 



Tuesday, April 21, 2015

Loving the Earth, Today & Always

Earth’s resources are precious, and here at GreenBox, we’re on a mission to preserve them. 

This year, Earth Day is observed on April 22, but inside our “box” – not a day goes by that we don’t take the time to celebrate our wonderful planet. Earth Day is just a reminder of the objective we’ve been working toward since the beginning: innovating to meet the needs of today, while protecting the resources of tomorrow.

And we’re ecstatic to say that we’re doing just that. 

Last week, the GreenBox made headlines in PSFK for “eliminating waste four-fold.” As the article points out, in the U.S. alone, 2.4 billion pizza boxes are used every year. By replacing just 1 million (0.04%) of these with our 100% recycled and recyclable GreenBox, we would preserve the following resources:

  • 5,950 trees on 30 acres of land
  • 1,120 cubic yards of landfill space
  • 2,450,000 gallons of water
  • 1,435,000 kilowatt hours of energy
  • 700 barrels of oil
  • 205,450 pounds of air pollution 

The statistics are astounding.

So today (and every day), we ask that you do your part to make a difference. Cut your morning shower just a little bit short. Take the time to recycle your morning paper. Trade out an old light bulb for an eco-friendly alternative. Bike to work. 

Because, if we’ve learned anything – it’s that small changes can make a remarkable difference.

We all can do our part to keep the Earth beautiful. Remember: we only have one planet, and there is no place like home. 


Thursday, April 2, 2015

The International "Pizza Paradise"

Pizza? Friends? Vegas? More Pizza? We are THERE.

Each year, pizza aficionados unite at the International Pizza Expo: the largest (and coolest) pizza show in the world. Held in sunny Las Vegas and with pies for miles, it's no-brainer event for the GreenBox team.

The 2015 expo wrapped up last week, and boy oh boy, was it a whirlwind. Our friends at Roma Food graciously invited us to showcase the GreenBox at their booth, and the display turned out awesome! Three days of pure pizza lovin' had us wondering, "Do we have to go home?"


While the exhibit is always a hit, there's nothing quite like catching up with some of the most loyal, longtime GreenBox users around. Folks from Jimmy's Pizza, Pizza Boli's, Pizzeria DaVinci and Upper Crust were just a few who stopped by to say hi. We felt like superstars.


We even made some new friends, too! Check out our very own Jennifer Wright-Laracy alongside Aurora, Colorado's A-Town Pizza. It's a match made in pizza paradise. :)


And like any good pizza fan-filled event, the expo isn't short on competition. "Fastest Box Folder" and "Freestyle Dough-Tossing" are personal favorites, but this year's "International Pizza Challenge" was tough to beat. 

Our friend and professional pizza expert Scott Wiener was a judge at this culinary battle, where fruit salad pizza and sesame seed crust made appearances. We love his roundup of the expo's weirdest pies. Pork rinds, anyone?


But our trip to Vegas wouldn't be complete without a stay at The Cosmopolitan. We felt like royalty topping off each night with a slice from Cosmo's exclusive restaurant, Secret Pizza. It's one heck of a hidden gem - and they've got the GreenBox in tow.


They might call it Sin City, but to us - Vegas will always be Pizza Paradise. And we can't wait to be back for more. 

Monday, March 30, 2015

GreenBox Guest Post: Scott Wiener, Pizza Leader

GreenBox lover, Guinness World Record holder, pizza fanatic….and friend. Scott Wiener is a darn cool guy to know.

Dubbed New York City’s “professional pizza expert," Scott’s passion for pie led him to start Scott’s Pizza Tours – and there’s nothing else quite like it. Over the last six years, Scott has conducted over 2,000 pizza adventures throughout the Big Apple, showcasing the city’s top pizza spots to over 33,000 tour guests to date. He's even made time to write a book (and an awesome one at that). 


But Scott’s “fervor for the flavor” doesn’t end there. He’s scoured the globe, visiting over 50 countries in search of the most unusual pizza boxes – a hobby that recently landed him a Guinness World Record for world’s largest pizza collection. From Australia to Thailand, Scott has over 750 boxes… and the GreenBox just happens to be one of them. :)


Six years ago, Scott stumbled upon the GreenBox at Arturo’s Osteria & Pizzeria, and it was a match made in pizza paradise. We couldn’t be prouder to have the GreenBox among such a unique collection, owned by the one guy who’s as obsessed with pizza as we are. 

Check out his blog post below, and keep on pizza-ing on.


"If you haven’t heard about the GreenBox, you need to check it out. It’s a pizza box that transforms into 4 plates and a slim container for your leftover slices. It was just featured on Shark Tank! I saw one in the wild today at Emily, a rad pizzeria in Clinton Hill (Brooklyn) during a fantastic service of the Margot’s Pizza pop-up by Adam Kuban.

The leftover slices ended up in my care, so it was the perfect excuse to use the GreenBox for its greatest power: the pizza carrying case. I ran into a bit of a snag when I realized I was traveling on bicycle, but that was easily solved with a few zip ties."