Green Spotlight on… Pizza by Certe

Chef Ed of Pizza by Certe on WPIX11 Discussing the GreenBox and Preparing Breakfast Pizza

On E56th St. in New York City, just off of the food wasteland that is Park Avenue sits a hidden little gem that is deserving of attention:  Pizza by Certe, a 3-Star Green Restaurant Certified pizzeria opened by Chef Edward Sylvia almost two years ago to this day.  When we first we met Mr. Sylvia, or Chef Ed as he is more affectionately known, he already had a successful eatery/catering company under his belt in restaurant Certe (located on E55th between 5th & 6th).  But, Chef Ed had a dream – the genesis of which was the time he spent as a teen on a farm in Southern Illinois.  That dream was to open a sustainable pizzeria that used locally sourced ingredients.

To that end, Chef Ed created Pizza by Certe, the first LEED Gold pizza parlor, with recycled walls, millwork from wheat, and recycled bottle countertops.  Chef Ed uses utensils and paper goods that are biodegradable, drinking cups and containers made from resin derived entirely from plants and (most notably!) our 100% recycled, multifunctional GreenBox pizza box.  And Chef Ed even goes a step further by composting all food waste, making all deliveries by foot or hybrid truck and using rainwater for non-consumption purposes.

And then there’s the food…  Non-bromated flour. That’s step one:  Chef Ed sticks with the non-bromated stuff given that potassium bromate has been banned in Europe, Canada, and Japan and flagged in California as a suspected carcinogen.  No cans. That’s step two:  Chef Ed’s sauce is made purely from fresh tomatoes.  Fresh cheese. That’s step three:  Chef Ed uses fresh whole milk mozzarella from local cheese makers, fresh hand-dipped Ricotta, and American grana that he grates fresh for every order.  Fresh toppings.  That's step four (and les pieces de resistance):  Chef Ed uses toppings sourced locally where possible, as evidenced by the fresh basil he uses from the “green” wall in his restaurant.

A small tasting of Chef Ed’s many unique specialty pizza options will make anyone a believer in using fresh, local ingredients:  The “Shrooms,” covered with roasted wild mushrooms, porcini bechamel and thyme, is absolute heaven.  The “Buffalo Artichoke,” with buffalo roasted artichoke, farmers blue cheese and celery hearts, is outrageously good.  The “Farmer’s Slice,” with long island potato, sharp amish cheddar, shaved corn and scallions, is pure brilliance.  The “Italian Wedding,” topped with juicy, light meatballs; spinach, grana cheese, fresh mozzarella and hot pepper, is just plain divine.  Chef Ed’s breakfast pizza, which he prepares in our WPIX11 video clip (paying homage to the GreenBox in the process!) is one of our personal faves, but then again, so are all of them.  We could go on, but you get the picture.

So next time you find yourself in Midtown East and (therefore) in culinary despair, drop into Pizza by Certe.  And say hello to Chef Ed from the folks at GreenBoxNY!

The GreenBox is Taking the Media by Storm!

Telepizza, a chain operating in Central America, has launched a commercial featuring our one-of-a-kind redesign of the traditional pizza box.

The 56-second ad describes our product perfectly, and we couldn't be prouder! The message? Now that Telepizza is utilizing GreenBox technology, the best choice has been made for the environment and our beautiful planet as a whole.  Made from recycled materials, Telepizza's new box is perfect for sharing a delicious pizza with your friends (that is, if you don't want it all to yourself!) as it can be broken down into 4 plates and a storage unit for your leftovers.

There's nothing better than chowing down on your favorite pizza and helping the environment while you're at it. Take a minute and check out Telepizza's commercial here, and let us know what you think! MMM, delicioso!

International Pizza Expo Debriefing!

Don’t worry…we didn’t forget about you! So much has happened over the last few weeks that we’ve been running around like crazy (in a good way!). If you didn’t have a chance to read our last update, Las Vegas’ annual International Pizza Expo was rapidly approaching, and we were getting psyched to show off the GreenBox at the largest pizza show in the world.

This past Friday, Jen and Ned got back from the 3-day event full of smiles. The excitement surrounding the GreenBox and Roma Food’s private label version of the box, the Roma Serve & Store, was overwhelming. Wanna hear the best part? The folks from Yahoo! heard about our ground-breaking pizza box, and came over to our booth for more info. They loved it so much that they decided to film a demonstration of our product for an upcoming online show. So, keep checking our blog for a link to the GreenBox feature!

While Ecovention has been attending the international Pizza Expo for three years in a row, this time around was a bit different. We must admit… things weren’t the same without Will’s never-ending enthusiasm and unmatchable charm. Will, you are infinitely missed, but we know that we made you proud. The GreenBox is changing lives because of you!

Thank you, everyone, for following our blog and staying updated on all the amazing things happening at Ecovention.  Stay tuned…it’s only the beginning!

Countdown to the International Pizza Expo!

We’re counting down! Here at Ecovention, everyone’s getting excited about the upcoming International Pizza Expo.  With three whole days in sunny Las Vegas among some of the industry’s best, who wouldn’t be?  This year, the show kicks off on March 13 at the Las Vegas Convention Center, and for 3 days, we will be eating, breathing, and sleeping… you guessed it… pizza. 


Like last year, we will be demonstrating Roma Food's private-labeled "Roma Serve N Store" pizza box (which, like our brilliant GreenBox, turns into plates and a storage container for leftovers).  We'll also be showing off our brand new SliceBox product, an awesome new design that's sturdy, functional and, best of all, green. You can find us at the Roma/Performance Foodservice booth (#1035 to be exact); be sure stop by and say hello - we'd love your company!  And, hey, enjoy some pizza, compliments of Roma, and a GreenBox demo while you're at it!  Not planning to make the trip? You snooze you lose!  Just kidding. Just keep your eyes on our Twitter feed for live updates from the show! 


If you have absolutely no idea what we’re even talking about, that’s okay. We’re here to help. The International Pizza Expo is the largest pizza show in the world… basically, it’s THE place to be if you’re in the pizza industry.  It’s an incredible opportunity for pizzeria owners, inventors (like us!), distributors, and others to network and bounce ideas off one another.  The expo isn’t just for chit-chatting, though.  There will be a ton of demonstrations, games, interesting speakers, and a bunch of competitions. It’s like field day, but for big kids (who love pizza).

Now that we’ve gotten you pumped up about the event, we hope to see your smiling faces checking out our GreenBox products at the Roma booth. You can’t miss us…we’re the ones with the pizza industry’s Next Big Thing.