Thursday, June 30, 2011

Pizza Hut Costa Rica Launches Multifunctional “SmartBox" Pizza Box

Look Who's Loving Pizza Hut Costa Rica's New SmartBox!
In partnership with manufacturing partner SigmaQ, we are thrilled to announce the launch of Pizza Hut Costa Rica’s Innovative New Multifunctional “SmartBox” Pizza Box. Using Ecovention's patented GreenBox technology, Pizza Hut Costa Rica’s new “SmartBox” breaks down into plates and a smaller container for leftovers, eliminating the need for disposable plates and ancillary storage materials like aluminum foil and plastic wrap.  The technology elevates Pizza Hut Costa Rica's pizza to a new level of convenience and environmental sustainability for its customers.

In conjunction with the SmartBox introduction, Pizza Hut Costa Rica has launched a campaign that not only includes print avertising and television and radio spots but also a social media campaign that includes a contest on Facebook.  The contest encourages customers to upload photos of themselves utilizing the new technology (check out a few of those shots above!), with the winner receiving a pizza an Coca Cola party with thirty friends.

The new SmartBox has already receive an enthusiastic response from customers, as evidenced by a spike in sales since the product's launch, according to a recent article in Prensa Libre, one of Central America's leading newspapers.