Monday, December 20, 2010

Happy Holidays from the GreenBox Intern!

Hello, all. It’s been a while since I blogged and as usual there’s a lot to catch you up on. First, a point of procedure: technically, I am no longer the GreenBox Intern. I have moved on to different (although, of course, not “greener”) pastures. As for the gaping void left by my absence, well…it’s already been filled. There will be a new intern occupying my desk (read: folding card table) in the very near future. Apparently there is no such thing as a “period of mourning” in the cutthroat world of Corporate America. I wonder if the girls in the deli downstairs from the office have forgotten me already. My only consolation about being replaced is the impending lawsuit if the new guy (or gal) even thinks about calling himself “the GreenBox Intern”.  Come up with your own title, punk. That’s part of the gig.

In any event, I will still be contributing entries to this here blog, and I’ve decided to address the approaching holidays and the New Year ahead. To that end, I’ve employed some technical wizardry to overlay the standard GreenBox with a festive nod to the Christmas season. Here are the goods:

I spent almost 200 billable hours creating this work of art and if you people don’t appreciate it you can all expect coal in your stockings. This holiday version of the GreenBox, like the season it represents, encourages one to reflect on the true meaning of Christmas. That’s the idea, anyway. If it doesn’t, then you’re an unfeeling Philistine and you wouldn’t appreciate great graphic design if it bit you on the rear end.

Where was I? Ah, yes: the holidays are about family. And since this is America, when you think “family”, you don’t have far to go before you arrive at “pizza”. It’s an American holiday tradition to order a couple of pizzas on Christmas Eve and share them in front of a roaring television. And think how much easier it would be to enjoy those pizzas from a box that makes eating a pleasure and disposal a breeze – a present to yourself, your family, and the environment.

The holidays are also about reflecting on the year behind us, as well as the year ahead.  And what a year it has been for the GreenBox. There’s been an avalanche of exciting news, and a steady rise in the number of forward-thinking pizza shops and chains around the country who have embraced the GreenBox (much to the delight of their customers, no doubt). 2010 saw the GreenBox make incredible strides towards deposing the standard industry box, so much so that there’s little doubt of that paradigm shift becoming a reality in the very near future. 2011, no doubt, will be the year of the GreenBox.

And not just the GreenBox – 2011 will also see ECOvention expanding their product line with innovative packaging designs of all kinds. William Walsh is not content to just solve The Pizza Box Problem – he’s gonna clean up a few other wasteful packaging designs as well.

So stay tuned to this blog for updates in the New Year. And this holiday season, make sure you give yourself the gift of utility, environmental responsibility, and ingenious design – give yourself and your family... pizza, in the GreenBox. 

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